Sony today has officially announced the new a7 IV, and two flashes: HVL-F60RM II and HVL-F46RM. The US price for Sony a7 IV is $2,498, check pre-order options at B&H Photo Video/Adorama/Amazon/Wex UK/ParkCameras UK/calumetphoto DE. The release date for Sony a7 IV is in December 2021.
In the coming weeks, Sony will announce two new products: Sony a7 IV and Sony FE 70-200mm f/2.8 GM OSS II Lens. According to rumors, Sony a74 will be officially announced on October 21st, while Sony FE 70-200mm f/2.8 GM OSS II lens will be announced on October 13th this week. Sony FE 70-200mm f/2.8 GM OSS II lens will be a very light lens, about 30% lighter than original version.
Sony a7 IV rumored specs:
After Sony announced a7S III and a7C, there will be no new cameras in this year from Sony. While in 2021, Sony may announce two major full frame mirrorless cameras. One is the long awaited Sony a7 IV, and the other could be a new flagship full frame E-mount mirrorless camera price around $6,000. Below are some rumored basic specs of these two cameras.
According to SonyRumors, Sony has just registered a new camera code WW271448 in China. Based on registered info, Sony WW271448 will be a high-end E-mount mirrorless camera like Sony a7 IV or a7S III. This camera code is registered by Sony Japan, not previous code WW119533 that registered by Sony China. And WW271448 will have 5GHz Wi-Fi built-in. Seems this will be a good camera to compete with upcoming Canon EOS R5.
The long awaited Sony a7 IV full frame mirrorless camera was rumored to be announced at CP+ 2020 in February. Due to Coronavirus, CP+ show 2020 has been cancelled. So when will Sony announce this camera ? According to latest rumors, a7IV is rumored to be available in later this year. While we still has no info about Sony a7S III. Stay tuned.
Recently, Bloomberg said that Sony has nixed some features it had planned for an unnamed future mirrorless camera model (could be Sony a7IV or a7SIII) due to the scarcity of certain hardware, namely DRAM and NAND flash memory. Sony is currently focus their limited DRAM resources for the new PS5 production.