Sony FE 50mm f/1.2 GM Lens Officially Announced !

Sony today has officially announced the new FE 50mm f/1.2 GM lens. This is Sony’s first f/1.2 GM lens, the US price for this lens is $1,998, you can check pre-order options at B&H Photo Video/Adorama/Amazon, release date for this lens is in mid to late May, 2021.

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Sigma 105mm f/2.8 DG DN Macro Art Lens Announced !

The previous leaked Sigma 105mm f/2.8 DG DN Macro Art lens now officially announced. You can pre-order this lens at B&H Photo Video/Adorama, the US price is $799, release date in late October, 2020.

It features a new optical formula comprising 17 elements in 12 groups, including one SLD (Special Low Dispersion) element.

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Sony a7C Officially Announced, Price $1,799 !

Sony today has officially announced the new a7C (Amazon/B&H Photo Video/Adorama) compact vlogging camera and FE 28-60mm f/4-5.6 lens, HVL-F28RM flash. The US price for Sony a7C body is $1,799, release date is in October, 2020.

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Sigma 85mm f/1.4 DG DN Art Lens Announced !

Sigma today has officially announced the new 85mm f/1.4 DG DN Art lens for Sony E-mount. This lens is a fast portrait prime for Sony E and Panasonic/Leica/Sigma L-mount. The lens features 15 elements, including one aspherical and five SLD (special low dispersion). It has 11 aperture blades and its focus unit is driven by a high-speed stepping motor. The minimum focus distance of the 85mm F1.4 is 0.85m (34″) and the maximum magnification is 0.12x.

The US price for this lens is $1,199, now available for pre-order at B&H Photo/Adorama/Amazon/Focus Camera. The release date for this lens is in late this month.

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Sony a7S III Officially Announced, Available for Pre-order for $3,498 !

Sony has finally officially announced the a7S III, its third-generation video-focused full-frame mirrorless camera. It includes a new 12MP BSI-CMOS sensor, the latest ‘Bionz XR’ processor, improved autofocus, an ultra-high resolution EVF and the ability to capture 4K/120p video.

The US price for Sony a7S III is $3,498.00, now available for pre-order at B&H Photo/Adorama/Amazon/Wex Photo/Park Camera/Calumet DE. Release date is on September 24th, 2020.

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Sony FE 12-24mm f/2.8 GM Lens Officially Announced, Price $3,000

Sony today has officially announced the new FE 12-24mm f/2.8 GM lens for Sony E-mount. This is world’s widest full frame zoom lens with a constant f/2.8 aperture. The US price for this lens is $2,998, you can check pre-order options at B&H Photo Video/Adorama/Amazon. Release date in August 2020.

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Price & Specs for Sigma 100-400mm f/5-6.3 DG DN OS Contemporary Lens Leaked

The price and basic specs of Sigma 100-400mm f/5-6.3 DG DN OS Contemporary Lens for Sony E-mount now leaked online. According to Nokishita, the US price for Sigma 100-400mm f/5-6.3 DG DN OS Contemporary lens will cost $949, and official announcement next week.

You can take a look at specs of this lens:

  • 22 elements in 16 groups (including 1 FLD lens and 4 SLD lenses)
  • Minimum shooting distance 112 cm (wide-angle end)/160 cm (telephoto end)
  • Maximum shooting magnification 1:4.1 (at 400 mm)
  • Filter diameter 67 mm
  • Size φ86×197. 2mm
  • Weight: 1135g
  • AF compatible with 1.4x and 2x Sigma Teleconverter (Currently only available for L-mount)
  • Compatible with optional tripod mount
  • US price for $949
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