The new announced Sony FE 70-200mm f/2.8 GM OSS II lens now available for pre-order at B&H Photo Video/Adorama/Amazon. This lens is priced at $2,798, and release date is on December 16, 2021.
Press Release
Sigma 24mm f/2 & 90mm f/2.8 DG DN Contemporary Lenses Announced !
Sigma today has officially announced Sigma 90mm f/2.8 DG DN Contemporary Lens (B&H Photo Video/Adorama) and Sigma 24mm f/2 DG DN Contemporary Lens (B&H Photo Video/Adorama). Both lenses are prices at $639. Release date for both lenses is in late this month.
Sony a7C Officially Announced, Price $1,799 !
Sony today has officially announced the new a7C (Amazon/B&H Photo Video/Adorama) compact vlogging camera and FE 28-60mm f/4-5.6 lens, HVL-F28RM flash. The US price for Sony a7C body is $1,799, release date is in October, 2020.
Sony Product Announcement on April 20th, 2020
Sony PXW-FX9 6K Full Frame E-mount Camcorder and FE C 16-35mm T3.1 Lens Leaked Press Release
The previous leaked Sony PXW-FX9 6K full frame E-mount camcorder will be officially announced at 9:30 am CET on Friday September 13th, 2019. Along with FX9 camcorder, Sony will also announce PXW-FX6 full frame E-mount camcorder and FE C 16-35mm T3.1 Lens on that day. The FX9 will feature a newly-developed advanced 6K Full-Frame sensor and Fast Hybrid Auto Focus (AF) system. The release date for Sony FX9 is at the end of 2019, and price for €9,995.00.
Announced: Sony FE 35mm f/1.8 Lens for $748, Release Date in Early August

As already confirmed before, Sony has officially announced the new FE 35mm f/1.8 lens (SEL35F18F) for Sony full frame mirrorless cameras. The US price for this lens is $748, will be available for pre-order soon at B&H Photo Video/Adorama. The release date for this lens is in early August, 2019. Read More »
Tamron 17-28mm f/2.8 Di III RXD FE Lens Short Supply Notice

Tamron today has issued a press release that their new announced Tamron 17-28mm f/2.8 Di III RXD lens is in short supply, which means if you pre-order now through B&H Photo Video/Adorama/Amazon/Focus Camera, you may not able to get yours on July 25th, 2019.