Sony a7R IV Officially Announced !

Sony today has officially announced the new a7R IV (B&H Photo Video/Adorama/Amazon) full frame mirrorless camera. a7R IV has a full-frame 61MP BSI-CMOS sensor with a claimed 15 stops of dynamic range (it’s the first new sensor since 2015, according to Sony). It has a 567-point hybrid AF system (with 74% frame coverage) with real-time eye, human and animal AF. The camera can shoot at 10 fps with continuous AF for up to 68 photos. Read More »

Tamron FE 17-28mm f/2.8 Di III RXD Lens Pre-order Opens Next Week

According to Tamron China’s weibo, the long awaited Tamron FE 17-28mm f/2.8 Di III RXD Lens (B&H Photo Video/Adorama) for Sony full frame mirrorless cameras will be officially announced next week. Pre-order options, price, release date for this lens will be announced. As rumored before, this lens will have similar price tag as FE 28-75mm f/2.8 Di III RXD Lens.

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