Sony a7R IV Officially Announced !

Sony today has officially announced the new a7R IV (B&H Photo Video/Adorama/Amazon) full frame mirrorless camera. a7R IV has a full-frame 61MP BSI-CMOS sensor with a claimed 15 stops of dynamic range (it’s the first new sensor since 2015, according to Sony). It has a 567-point hybrid AF system (with 74% frame coverage) with real-time eye, human and animal AF. The camera can shoot at 10 fps with continuous AF for up to 68 photos. Read More »

Confirmed ! Sony a7R IV and VG-C4EM Battery Grip to be Announced Today !

The long trusted source Nokishita Camera now confirmed that Sony will announce the new a7R IV full frame mirrorless camera today at 10am ET, New York time. Also the new battery grip VG-C4EM will be also announced today ! Stay tuned !

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First Leaked Image of Sony High-end E-mount Camera ? (a9 II, a7S III, a7R IV, a7000)

More leaks for the Sony announcement on July 17th now coming. A Chinese weibo user has just leaked first top image could be upcoming Sony camera. From the leaked image, we can find that: Read More »

Best Lenses for Sony a7 III & a7R III

Sony a7III & a7R III is great for portrait, wedding, landscape, event, newborn and, generally, photojournalistic shooters with heavy demands on accurate AF with fast lenses. So are you looking for best lenses for Sony a7III & a7R III mirrorless camera ? Take a look at recommended lenses for Sony a7III & a7R III. Read More »

Sony Summer Rebates: Up to $1,000 Off, New Low Price on a7R III, a7 II !

Sony has just released their new instant rebates this Summer. You can save up to $1,000 off on selected Sony cameras at Adorama, B&H Photo Video. Currently, Sony a7R III now $500 off than regular price at Amazon/B&H Photo Video/Adorama/Focus Camera, lowest price online ever. And Sony a7 II is also $500 off at B&H/Adorama/Amazon, lowest price online ever.

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Sony Announcement on July 17th, a9 II or a7000 or Entry-Level a5 ?

Currently, Sony has a total of 4 unannounced cameras confirmed. The first camera to be announced will be WW716189, announcement date is on July 17th, 2019, next week. So which camera will be announced ?

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