Sony a7R IV now Fully Supported by Adobe

Adobe has just released latest version of Camera RAW, add support of new released Sony a7R IV (B&H Photo Video/Adorama/Amazon).

Upcoming 3 Tamron FE Prime Lenses are 20mm f/2.8, 24mm f/2.8, 35mm f/2.8 FE Lenses

We are already know that Tamron will officially announce four new FE lenses in October next month. One of these FE lenses is the telephoto zoom lens, it is the Tamron 70-180mm f/2.8 Di III RXD Lens. And the other three are prime lenses. According to latest rumors, these 3 FE prime lenses all have f/2.8 aperture, very compact FE prime lenses.

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Sony Interview at NewSwitch: Market will be Double Even if 1% of Smartphone Photographers Interested in Mirrorless

Recently, NewSwitch has published an interview with Sony manager Yasuyuki Nagata talking about the future of Sony’s mirrorless camera system and market share.

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Super Hot – Sigma 30mm f/1.4 DC DN Contemporary Lens for $239 at Adorama !

The Sigma 30mm f/1.4 DC DN Contemporary lens for Sony E-mount is one of the best selling E-mount lenses. Sigma USA authorized dealer Adorama Camera currently has this lens for another $50 off, finally price is $239.00. Lowest price online ever.

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New Tamron 4 FE Lens Teaser, to be Announced in October

Tamron has just posted another teaser for the upcoming 4 new FE lenses. According to Tamron, all these 4 new FE lenses are expected to be announced in October, 2019.

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Tokina Announced 135mm T1.5 Vista Cinema Prime Lens for E-Mount for $8,999 at IBC 2019

At IBC 2019, Tokina has announced a new 135mm T1.5 Vista Cinema Prime lens for Sony E-mount. The US price is $8,999.00, now available for pre-order at B&H Photo Video.

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Best Memory Cards for Sony a7 III


Similar as Sony a7R III and a9, the Sony a7 III (Amazon/B&H Photo/Adorama) has two SD memory card slots, one supports UHS-II SD memory cards. To max use of a7III, for example shooting 4K video with Sony a7 III, a fast card is a must. Otherwise, you’ll miss most of your shots waiting for the buffer to clear. So the best choice is to use the UHS-II SD memory cards. Currently, Sony, Lexar, Sandisk, Delkin produce UHS-II SD memory cards. Below are a list of top recommended UHS-II SD memory cards for Sony a7 III full frame mirrorless camera. Read More »

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