The Upcoming Full Frame Vlogging E-mount Camera will be Named Sony a7C

According to latest rumors on SAR, Sony will soon announce a new full frame mirrorless camera for vloggers and Youtubers, the name of this camera now already confirmed, it will be named Sony a7C, it will be a very compact camera with a7 III specs and a6600 design.

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Sony a7R IV Vs. Canon EOS R5 Eye AF Comparison


Youtuber Jared Polin has posted the full review of Eye AF comparison on Sony a7R IV (B&H/Amazon/Adorama) and Canon EOS R5 and Nikon Z7. From the result, we can see that Sony a7R IV has very similar eye AF performance as Canon EOS R5. You can take a look at full review above.

Sony a5/a6 Rumored Specs, to be Announced in September

After the announcement of Sony a7S III (B&H Photo/Adorama/Amazon), Sony has one unannounced camera code WW850128 got registered. According to latest rumors on SonyRumors, this new camera could be an entry-level full frame mirrorless camera Sony a5 or Sony a6. The official announcement for this new camera is expected in September next month.

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2020 Sony a7 III Black Friday Cyber Monday Deals

Last Update: September 24th, 2020

The Sony a7 III is the best selling full frame mirrorless camera in the world. During 2020 Black Friday & Cyber Monday season, Sony a7 III now officially get $200 price drop. Are you looking for Black Friday deals for Sony a7 III ? Below are currently best deals online ever:

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Sigma 85mm f/1.4 DG DN Art Lens Announced !

Sigma today has officially announced the new 85mm f/1.4 DG DN Art lens for Sony E-mount. This lens is a fast portrait prime for Sony E and Panasonic/Leica/Sigma L-mount. The lens features 15 elements, including one aspherical and five SLD (special low dispersion). It has 11 aperture blades and its focus unit is driven by a high-speed stepping motor. The minimum focus distance of the 85mm F1.4 is 0.85m (34″) and the maximum magnification is 0.12x.

The US price for this lens is $1,199, now available for pre-order at B&H Photo/Adorama/Amazon/Focus Camera. The release date for this lens is in late this month.

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Tamron 70-300mm f/4.5-6.3 Di III RXD Lens Development Announced !

Today, Tamron has officially announced the development of Tamron 70-300mm f/4.5-6.3 Di III RXD lens for Sony E-mount. According to Tamron, this lens is world’s smallest and lightest telephoto zoom lens. The release date for this lens is expected in this fall.

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Best Memory Cards for Sony a7S III

The Sony a7S III is Sony’s latest professional full frame mirrorless camera released in the second half of 2020. Sony a7S III has two memory card slots, both support UHS-II SD memory cards and much faster CFexpress Type A memory cards. In order to max use of Sony a7S III, for example, shooting 4K videos, you’d better get fast memory cards for Sony a7S III. Below are top rated CFexpress Type A memory cards and SD memory cards for Sony a7S III:

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