Sony a7S III Officially Announced, Available for Pre-order for $3,498 !

Sony has finally officially announced the a7S III, its third-generation video-focused full-frame mirrorless camera. It includes a new 12MP BSI-CMOS sensor, the latest ‘Bionz XR’ processor, improved autofocus, an ultra-high resolution EVF and the ability to capture 4K/120p video.

The US price for Sony a7S III is $3,498.00, now available for pre-order at B&H Photo/Adorama/Amazon/Wex Photo/Park Camera/Calumet DE. Release date is on September 24th, 2020.

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Sony Confirmed a7S III will be officially Announced on July 28th, 10AM, EST !

The wait is almost over ! Sony today has just posted a teaser that long awaited Sony a7S III will be officially announced on July 28th, 10AM, EST. The teaser says “Imagination in Motion”, which means a7S III will have a lot of great video features. Stay tuned for more info.

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Best Memory Cards for Sony a7 III


Similar as Sony a7R III and a9, the Sony a7 III (Amazon/B&H Photo/Adorama) has two SD memory card slots, one supports UHS-II SD memory cards. To max use of a7III, for example shooting 4K video with Sony a7 III, a fast card is a must. Otherwise, you’ll miss most of your shots waiting for the buffer to clear. So the best choice is to use the UHS-II SD memory cards. Currently, Sony, Lexar, Sandisk, Delkin produce UHS-II SD memory cards. Below are a list of top recommended UHS-II SD memory cards for Sony a7 III full frame mirrorless camera. Read More »

Sony a7S III Rumored Specs Roundup, Announcement on July 28/29

According to latest rumors, the long awaited Sony a7S III will be officially announced on July 28 or July 29. And the release date for a7SIII is expected in Mid August, 2020. Sony a7S III is set to compete with recently announced Canon EOS R5. The a7S III will feature with a new 12MP full frame sensor, can shoot 4K video at 120p 10bit 4:2:2 and more, you can take a look at rumored specs below:

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Sony a7SIII New Rumored Specs, to be Announced in Late July

The wait for Sony a7S III seems over, this camera will be officially announced in late this Month. According to latest rumors, Sony a7SIII will feature with 4K video at 120p, 10bit 4:2:2, FHD video at 240p, while no 6K or 8K video yet. The Sony a7S III is expect to compete with recently announced Canon EOS R5 (B&H/Adorama/Amazon).

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Sony FE 12-24mm f/2.8 GM Lens Officially Announced, Price $3,000

Sony today has officially announced the new FE 12-24mm f/2.8 GM lens for Sony E-mount. This is world’s widest full frame zoom lens with a constant f/2.8 aperture. The US price for this lens is $2,998, you can check pre-order options at B&H Photo Video/Adorama/Amazon. Release date in August 2020.

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